It has never been easier to start a brand and while barriers to entry are low, the fashion and beauty markets have become competitive battlegrounds.
New brands are launching every day, from self-funded independent labels to celebrity-sponsored ventures. Consumers have an endless supply of choices available to them and have become more selective and discerning.
Their expectations go beyond a good product and good customer service. They have learned to see through once dependable marketing tactics and have become permanently ad-saturated.
Quality and price no longer represent the ultimate deciding factors, and with acquisition costs at an all-time high, not even the size of a brand’s marketing budget is a guarantee of success. For brands to cut through they need to go beyond the transactional.
Post-pandemic, community has become key to consumers. Brands that put their customers front and centre, facilitating connection and giving them a sense of belonging, are the ones most likely to thrive.
We know that this approach comes with its own set of challenges, which is why we help brands bring to life community flywheels that bring real value to the business and its most dedicated advocates. We don’t believe in the old agency model and work directly with founders, marketing teams and other key stakeholders, offering specialised guidance through flexible support.
We want to build brands with impact, by helping them harness the power of community, in ways that fit their needs.
WHAT WE DO
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Our training sessions and workshops are for those in the fashion and beauty industries who want to understand and approach community building from a strategic point of view. We cover a wide range of topics across different experience levels, to give you the flexibility to build a program that fits your needs.
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Our one-to-one consulting sessions are for founders and teams that don’t have an in-house community specialist and need to bring in external expertise from time to time. During these sessions we help you tackle the challenges that are unique to you and offer personalised solutions. Think of us as your business partners on demand.
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Coming soon.